Toro Flex Force Display

Toro commands a strong presence on the showroom floors, but we needed to find a way to incorporate the brand into the walls. The fixtures needed to embody Toro’s leadership position through strong branding that befits the market leader. It had to demonstrate to customers, both homeowner and professional, that they are buying not one product, but a full-line of products for all solutions in every season.

Miller Wittman designed retail branding and fixtures for Toro to create flexible, hard working space for the brand, variable points for seasonal marketing and expansion/contraction for the massive variety of dealer locations. We incorporated the iconic Toro bull logo to showcase the rich history of the brand and because there is nothing like it.

This fixture set can successfully accommodate space from 12′ to 60′, which means that we can accommodate the wide variety of sizes, spaces, markets and budgets in a reasonable amount of time for fast set-up and minimally disruption.