Sea Ray Design Center

Miller Wittman was asked to develop and design a buying experience befitting of Sea Ray and its brand promise – Every Moment Perfectly Crafted.

By the way, make it fit anywhere and feel as considered and celebrated as a Sea Ray.

The design center was introduced during the pandemic, a time when boat inventory was low and needed an upscale selling solution without a physical boat.

We brought the brand promise and omni-channel experience to life with the Sea Ray Inspired Design Center.

See and touch what you can create on screen. This center is customized for regional differences and easily updated for new products, selection expansions, and model year changes.