Mahindra Store Program

We designed the Mahindra brand experience to provide consistency and leadership for the variety of dealer locations, products, and seasonality. The goal was to create a whole store approach to working with the dealers; discussing department interactions, efficiencies & profit centers along with showroom design resulting in prime position for Mahindra and stronger mindshare for both consumers & dealers.

Featured here is a 2,500 sq. ft. showroom with distinct working space for employees, established specific areas to feature seasonal point of sale, product graphics and brochures. We have also opened up area in the showroom to fit tractors as well as a newly formed clothing and accessory department. We moved oil & lubricants behind the counter for staff assisted purchases.