Indian Motorcycle Launch

200 + Individual Dealer StoresRetail Design & Store Buildout
Relaunching an iconic 100-year-old brand
Retail experience - not a museum
No Two Are Alike

Designing a retail experience that was worthy of a 100-year-old brand with such a rich American history was an honor for us.

 

It was a challenge to create a program that would work in a variety of buildings while presenting a consistent brand message. The shopping environment needed to engage and guide the consumer through a modern buying experience celebrating the past and future of this storied brand.

 

By using authentic Americana materials, we created a retail shopping environment that would appeal to bikers. We used red brick, natural hickory, cold-rolled steel, and experiential lighting. MW oversaw the entire install for every store from flooring to lighting installation for each store’s unique configuration.

 

“I have had the pleasure of knowing and working with Miller/Wittman Design since 1998, when I began a 17-year career with Polaris Industries. Over the course of that period, I worked very closely with Miller/Wittman on numerous brand related projects from smaller renovations of existing Polaris locations (both single and multi-line stores), to complete remodels (interior and exterior), to new stores designed from the ground up, to brand makeovers (Victory Motorcycle), to the relaunch of an iconic brand (Indian Motorcycle) and finally the launch of a new and market disruptive product (Polaris Slingshot). In every case, Miller/Wittman was involved in both the design, as well as the execution, of all in-store and exterior branding elements to the dealer channel. They have literally touched and retouched thousands of locations around the world on behalf of Polaris Industries (and their numerous brands). Whether it was through on-site visits, individual consults over the phone and via email, or through seminars and/or meetings during National Conventions, the customers always spoke very highly of their experience working with Miller/Wittman and as a company we were always extremely satisfied with the final outcome of whatever project they were executing on our behalf.

 

Their ability to provide insights into the numerous variables necessary to both design and execute a proper brand strategy for dealers, and then work with the individual locations to execute that strategy, is second to none.” Chris Doucet – Sales & Marketing Executive

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