Massey Ferguson

AGCO brand, Massey Ferguson, approached Miller Wittman to design a new fixture set to bring strong branding, warmth and organization to showrooms. The long-lasting, branded fixtures were designed to be incorporated with non-branded fixtures to create a cohesive environment with the flexibility needed for the diversity of dealer locations. We had high-impact touches like localized murals, dealer brand statements, a signage for the brands they carry. It was important  and impactful to create space for customers to work and relax in the dealerships, which often serve as community hubs.

We worked on each store individually to bring the program to life. We also had a lot of fun developing live-stream, real time merchandising examp and best practices for the dealers.