Why Miller Wittman? 5 Benefits of Hiring Miller Wittman Retail Design Group

For more than 25 years, Miller Wittman has worked with independent retailers and leading manufacturers to create and launch successful in-store product rollouts and programs. Hundreds of brands have trusted us to bring their stores to life with intelligent, efficient design and to build programs that engage customers, multiply efforts, and grow sales.

Our clients have varied reasons for hiring Miller Wittman, from our established skill set and extensive experience to reviews from past clients and referrals from trusted industry colleagues. Here are just a few of the qualities that inspire brands to choose us.

1. Our Skill Set: Working With Retailers and Brands

Our clients draw on our extensive experience to help accomplish their goals, looking to us for expertise that meets their needs and spurs them toward growth. At Miller Wittman, we have the skills to work with both retailers and brands and, most importantly, provide solutions that can be executed by your company to the benefit of both parties.

For Retailers

We utilize our proven processes and tailored solutions to help you achieve your in-store sales and profit goals. We work with you to bring your store to life through intelligent, efficient design, a thorough process from site assessment to install, and planned and purposeful interactions between departments.

Your stores are your largest, most visible investment. We support that investment through evaluation, consulting, store design, fixture design, and merchandising planning and guidance.

For Brands

You need:

  • A strategy that displaces your competition

  • A channel that focuses on your brand when you’re not there physically, and

  • A brand that stands out in a sea of brands

To accomplish this, you need a strong, progressive partner with the tools and resources needed to transform your distribution channel into an unstoppable equity-building asset.

We build programs and design environments that capture your channel’s imagination and mindshare for your brand to engage your customers and grow your sales. We offer support within distribution and sales, go-to-market strategies, process development, training and merchandising, and more.

2. Intellectual Honesty To Launch You Forward

In a corporate environment, it can be difficult to navigate norms and politics, and employees often struggle to bring the most complete answers to the table. The truth is, when your team is focused internally, they won’t always share their most honest feedback. In many cases, they may see it as detrimental to their career to be as honest as you need them to be.

We help free your team from these constraints, providing the answers that will make the difference.

As an external contributor, Miller Wittman isn’t constrained by these concerns. As such, we can offer the honesty you need to be your best. We’ll work with your people and your channel or dealers, cutting through the clutter of what can and can’t be done to ensure that each store is as successful as possible.

3. Speed Up the Decision-Making Process and Accomplish Your Goals Faster

In the same way, Miller Wittman can cut through much of the red tape of corporate decision making.

Within the walls of a large company, it can take a long time to get things done due to corporate structures, policies, and procedures. Multiple layers of management, departments of highly specialized employees, and highly regimented processes can lead to latency. Sifting through all of these layers, it can take months to make a decision.

When you rely on Miller Wittman to manage your channel, we speed up the decision-making process. We work to develop lean processes, and our expert project management will keep you within your budget and on time for every project.

Through listening to your people and harnessing our extensive experience and outside perspective, we seek to bring out the most in your team and enable them to do their best work.

We also understand how to develop channel programs that deliver on corporate strategy and motivate dealers to act. Short or long term, one product or all products, we’ll work with you to create a compelling channel program that delivers on your goals.

4. Our Experience and Credibility

Since 1995, our Minneapolis-based company has created and launched successful in-store product rollouts and programs with thousands of independent retailers and leading manufacturers. In that time, we have worked on over 3,500 stores!

In 2016, we added sales strategy, distribution strategy, and channel program development to our successful design work, exponentially expanding our ability to serve our clients.

Throughout our years in business, we have had the pleasure of helping some of the best-known brands find, showcase, and capitalize on their strengths to not just grow, but thrive in a constantly evolving marketplace.

Our experience gives us credibility not only with brands, but also with their channels. We have the ability to talk with dealers about their stores holistically, making them feel well cared for. We are able to expertly blend the desires of brands with the needs of retailers to spur growth and improve the customer experience.

5. Reviews and Referrals From Clients and Industry Colleagues

That credibility has led to happy clients, who in turn refer their friends and colleagues to us.

When people have a good experience, they tell everyone they know about it. From word-of-mouth referrals to rave reviews, our past clients have been instrumental in bringing us into relationship with new clients. Still others come to us because they have seen our work, have heard us speak at events, or have otherwise learned of our expertise in the industry.

Here’s what a few of our clients have said about working with us:

“Miller Wittman has proven to be an excellent partner for Pentair. Their decades of B2B and B2B2C experience and creative solutions have been pivotal to our channel understanding and focus. From research and analytics to strategy, training and program development, they have helped us enhance our dealer insights and build winning channel programs focused on growth. We expect the MW team to be partners for many years to come.” —Peter Favilla, former VP of Marketing, Global Consumer Solutions, Pentair; now President of Mobile Power and Connected Vehicles for REDARC Group

“Miller Wittman is ahead of the curve with their innovation, creativity, and ability to launch a company’s campaigns in a reasonable timeframe. I would recommend their services to anyone who is willing to invest in future growth.” — Lisa Liebermann, former Director of Dealer Development & Marketing, Lambton Conveyor Limited; also previously worked at Polaris and Mahindra.

What I like about Miller Wittman is the depth of their understanding of how to create channel equity, from the distributor principal, to the pro installer, to the intended consumer. They have helped us think through each stakeholders’ unique needs. Soup to nuts, Miller Wittman understands the steps within those various models, and therein lies their advantage.” — Julie Stange, CMO and Strategy Leader for Pentair Water Solutions

The rapport we’ve built with our clients speaks not only to our knowledge and experience in our field, but also to the importance we place on nurturing strong client relationships. Relationships are a vital component of the work we do, and we value the relationships we build with each and every client.

Entrust Your Next Project to Miller Wittman

Without the right partner, it can be difficult to reach your growth goals. But with an experienced partner like Miller Wittman by your side, you can build a powerful retail environment, a successful channel program, and a robust go-to-market strategy. In short, we can help you reach your goals for brand, channel, and store.

This list only scratches the surface of what the team at Miller Wittman can offer you as our client. We’d love to discuss how we can support you in reaching your goals. Contact us today.