For more than 25 years, Miller Wittman has worked with independent retailers and leading manufacturers to create and launch successful in-store product rollouts and programs. Thousands of brands and retailers have trusted us to bring their stores to life with intelligent, efficient design and to build programs that engage customers, multiply efforts, and grow sales.

Our clients have various reasons for hiring Miller Wittman, from our established skill set and extensive experience to referrals from trusted industry colleagues. Here are just a few of the qualities that inspire brands to choose us.

Our Skill Set

Many of our clients utilize our extensive experience to help accomplish their goals, looking to us for the expertise to meet their needs. At Miller Wittman, we have the skills needed to work with both retailers and brands and, most importantly, provide solutions that can be executed by your company to the benefit of both parties.

For retailers: We utilize our proven processes and tailored solutions to help you achieve your in-store sales and profit goals. We work with you to bring your store to life through intelligent, efficient design, a thorough process from site assessment to install, and planned and purposeful interaction between departments.

Your stores are your largest, most visible investment, and we support that investment through evaluation, consulting, store design, fixture design, and merchandising planning and guidance.

For brands: You need a strategy that displaces your competition, a channel that focuses on your brand when you are not there physically, and a brand that stands out in a sea of brands. You need a strong, progressive partner who provides the tools and resources needed to transform your distribution channel into an unstoppable equity-building asset.

We build programs and design environments that capture your channel’s imagination and mindshare for your brand in order to engage your customers and grow your sales. We offer support within distribution and sales, go-to-market strategies, process development, training and merchandising, and more.

Intellectual Honesty

Another benefit of hiring Miller Wittman is the level of intellectual honesty we bring to the table.

In a corporate environment, it can be hard to navigate norms and politics, and employees can struggle to bring the most complete answer to the table. When your team is focused internally, they won’t always share their most honest feedback. In many cases, they may see it as detrimental to their career to be as honest as you need them to be. We help free your team from these constraints to provide the answers that will make the difference.

As an external contributor, Miller Wittman isn’t constrained by these concerns. As such, we can offer the honesty you need to be your best. We can talk with your people and your channel or dealers and cut through the clutter of what can and can’t be done to ensure that each store is as successful as possible.

Accomplish Your Goals Faster

Similarly, Miller Wittman can cut through much of the red tape of corporate decision making.

Within the walls of a large company, it can often take a long time to get things done due to corporate structures, policies, and procedures. Multiple layers of management, departments of highly specialized employees, and highly regimented processes can lead to latency. Sifting through all of these layers, it can take months to make a decision.

When you rely on Miller Wittman to manage your channel, we can speed up the decision-making process. We work to develop lean processes, and our expert project management will keep you within your budget and on time for every project.

Through listening to your people and harnessing our extensive experience and outside perspective, we seek to bring out the best in your team and enable them to do their best work.

We also understand how to develop channel programs that deliver on corporate strategy and motivate dealers to act. Short or long term, one product or all products, we can work with you to create a compelling channel program that delivers on your goals.

Our Experience and Credibility

Since 1995, our Minneapolis-based company has created and launched successful in-store product rollouts and programs with thousands of independent retailers and leading manufacturers. In that time we have worked on over 3500 stores!

In 2016, we added sales strategy, distribution strategy, and channel program development to our successful design work, exponentially expanding our ability to serve our clients.

Throughout our years in business, we have had the pleasure of helping some of the best-known brands find, showcase, and capitalize on their strengths to not only grow, but to thrive in a constantly evolving marketplace.

Our experience gives us credibility not only with brands, but with their channels as well. We have the ability to talk with dealers about their stores holistically, making them feel well-cared-for. We are able to expertly blend the desires of brands with the needs of retailers to spur growth and improve the customer experience.


That credibility has led to happy clients, who then refer their friends and colleagues to us. When people have a good experience, they tell everyone they know about it. From word-of-mouth referrals to rave reviews, our past clients have been instrumental in bringing us into relationship with new clients. Still others come to us because they have seen our work, have seen us speak at events, or have otherwise learned of our expertise in the industry.

This speaks not only to our knowledge and experience in our field, but also to the importance of building strong relationships with our clients. Relationships are a vital component of the work we do, and we value our relationship with each and every client.

Entrust Your Next Retail Design Project to Miller Wittman

This list only scratches the surface of what we can offer you as our client. We’d love to discuss how we can help you build a powerful retail environment, channel program, or go-to-market strategy to reach your growth goals.

Contact us today to learn more about what Miller Wittman can do for your business!