Pentair - Brand Projects

Client Spotlight: Julie Stange, CMO and Strategy Leader for Pentair Water Solutions

There are three major projects with Pentair that focused on Brand Strategy:

1. Building a distributor and dealer program around a new product offering for the residential water treatment category.

2. A lead generation program specifically geared toward dealers and installers within the residential water treatment industry.

3. Research and Development on a professional in-home selling approach

“What I like about Miller Wittman is the depth of their understanding of how to create channel equity, from the distributor principal, to the pro installer, to the intended consumer. They have helped us think through each stakeholders’ unique needs. Soup to nuts, Miller Wittman understands the steps within those various models, and therein lies their advantage.” — Julie Stange, CMO and Strategy Leader for Pentair Water Solutions